Nike
Mercurial Vapor Rosa
“Pink Panther” feat. Franck Ribery
The campaign not only led to 100% sell-through on the initial 7,000 units within 24 hours, but the boot became known as the “Pink Panther” from then on.
The Mercurial product silo has become iconic over the years for both performance innovation and bold, disruptive debuts on the feet of the fastest, most prolific strikers.
Designed for speed and to stand out on the pitch, the cutting-edge technology made for a comfortable ride - allowing for sustained play at speed. Together, the aesthetics with the vibrant pick color portrayed speed and created a supersonic look.
In 2008, pink wasn’t the pink we know and love today.
Celebrating the 10th Anniversary of the boot and bold vibrant pink color way, the playful live action and animated film featuring Ribéry escaping his hard-nosed coach was an instant success.
To celebrate the launch of these pink limited edition shoes in Italy, we designed a teaser campaign that featured Marco Materazzi and Amauri and turned La Gazetta pink for a day.
Inspired by 2008, Kylian M’Bappe introduced his player edition, “Pink Panther”, 12 years later.
The Kylian Mbappé x Nike Mercurial Superfly 7 Elite FG 'Pink Panther'
Client: Nike
BC: Colin Leary
Media: Pedro Planas Rabat
Agency: Wieden + Kennedy, Amsterdam
Copywriter: Mike Farr
Art Director: Pierre Janneau
Producer: Olivier Klonhammer
Account: David Anson
Director: Sven Super
Animation: Happycentro
Head of Animtaion: Giuliano Garonzi
Character Design & Backgrounds: Federico Galvani
2D Animation: Andrea Endriu Rania
Editor: Nils Gerbens
Sound Designer: Rens Pluijm
Post Production: Nils Gerbens and The Ambassadors
Index
I spent 4 years at Y&R New York, moved to Amsterdam, The Netherlands to lead the Nike account at W+K Amsterdam. Joined Nike in 2007 and spent 10 years in brand & creative leadership positions at WHQ, EHQ, and Brazil. Eyeing a creative gap in the Ad industry as well as an emerging trend of big business consultancies moving in on the Ad & Media game, I founded Levity Creative in early 2018. Levity is a cross-disciplinary, international, brand & creative consultancy scaling to the challenge.