Nike
2016-2017 NBA Season kick-off
“Come Out of Nowhere”
A multi-city, advertising and media “city attack” for the kick off of the 2016/2017 NBA season. We highlighted key athletes by city and their unexpected rise to greatness, speaking to personal stories from each athlete.
Anthem Film feat. LeBron James
City Attack
Highlighted key athletes to their own cities. This was the our biggest outdoor campaign ever produced.
8 Cities
3 Station Dominations / 300+ Unique pieces of media / Guerilla / Projections / Digital Boards / Billboards / Wild Postings
W+K Team: Josh Bogdan, Pedro Izique, Ryan O'Rourke, Alberto Ponte, Dan Viens, David Chathas, Simone Takasaki
Index
I spent 4 years at Y&R New York, moved to Amsterdam, The Netherlands to lead the Nike account at W+K Amsterdam. Joined Nike in 2007 and spent 10 years in brand & creative leadership positions at WHQ, EHQ, and Brazil. Eyeing a creative gap in the Ad industry as well as an emerging trend of big business consultancies moving in on the Ad & Media game, I founded Levity Creative in early 2018. Levity is a cross-disciplinary, international, brand & creative consultancy scaling to the challenge.