On
2020 USTA Olympic Trials

“Origins Story” feat. the On Athletics Club (OAC)


The birth of a world-class running team.


Olivier Bernhard | Founder

“Super happy with the outcome and really proud of what we achieved as a team in the past 12 months. So much more exciting stuff coming along on our way to the next big goals.”



ep.1 Starting



ep.2 Building




Caspar Copetti | Co-Founder and CEO

“I’ll be the first one to admit that i shed some tears watching this. This is super, super strong content. It speaks to the vision that Olivier had for this team and it’s very On. Congratulations to everyone involved.”


ep.3 Training



ep.4 Racing



ep.5 Dreaming



ESPN Teaser




www.on-running.com/oac


Origin. The point or place where something begins. Where something arises.


No matter where you begin – everyone is on a journey. After scouring the globe to recruit the best and brightest talent around, our first-ever track team, made up of a diverse group of long and middle distance runners, are on a quest to become champions.


Based at a full-time training facility located in Boulder, Colorado and lead by three-time US Olympian and running legend Dathan Ritzenhein, the eight founding athletes had been training hard ahead of the Olympic qualifiers.


This is their journey. These are their origins. Follow along as we see what can be with the OAC.



Levity Creative
CD/MD/EP: Colin Leary
Director: Andrew Hinton
Editor: Dan Sadowsky



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About
I spent 4 years at Y&R New York, moved to Amsterdam, The Netherlands to lead the Nike account at W+K Amsterdam. Joined Nike in 2007 and spent 10 years in brand & creative leadership positions at WHQ, EHQ, and Brazil. Eyeing a creative gap in the Ad industry as well as an emerging trend of big business consultancies moving in on the Ad & Media game, I founded Levity Creative in early 2018. Levity is a cross-disciplinary, international, brand & creative consultancy scaling to the challenge.