Nike Brasil
2014 World Cup Brazil
Brand Defining Narrative


“Get There / Chegue Lá” feat. VO by the late Ayrton Senna


Concepted, produced, and on air in just 5 days. Aired at halftime during every World Cup game on TV Globo.









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About
I spent 4 years at Y&R New York, moved to Amsterdam, The Netherlands to lead the Nike account at W+K Amsterdam. Joined Nike in 2007 and spent 10 years in brand & creative leadership positions at WHQ, EHQ, and Brazil. Eyeing a creative gap in the Ad industry as well as an emerging trend of big business consultancies moving in on the Ad & Media game, I founded Levity Creative in early 2018. Levity is a cross-disciplinary, international, brand & creative consultancy scaling to the challenge.