Nike
NBA x Nike
“Game Growers”
Highly regarded program that enables girls to lead where sports can go and addresses problem that by 8th grade girls are 50% more likely to drop out of sports than boys - creating physical and social barriers that can last a lifetime
https://www.gamegrowers.com
Concepted as Levity with Nike’s Andy Pawlowksi as client.
Index
I spent 4 years at Y&R New York, moved to Amsterdam, The Netherlands to lead the Nike account at W+K Amsterdam. Joined Nike in 2007 and spent 10 years in brand & creative leadership positions at WHQ, EHQ, and Brazil. Eyeing a creative gap in the Ad industry as well as an emerging trend of big business consultancies moving in on the Ad & Media game, I founded Levity Creative in early 2018. Levity is a cross-disciplinary, international, brand & creative consultancy scaling to the challenge.